To mark the end of term, a celebratory reception event took place on Monday 22 April for our postgraduate students. Great that so many of our students and staff could attend this event. Professor Greg Gannon, Head of RichmondBusiness School, welcomed all the students and thanked them for attending.

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From exploring how TikTok fashion trends influence Gen Z’s consumer attitudes to exploring entrepreneurial ecosystems in Silicon Valley and south-east Asia, these projects covered a wide range of topics and personal passions.

Congratulations to everyone who took part!

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RichmondAmerican University London has been granted accreditation by The Chartered Institute of Marketing (CIM) for two of our undergraduate and three of our masters degrees:

• BA Fashion Management & Marketing
• BA Digital Marketing
• Master of Business Administration (MBA)
• Master of Business Administration: Entrepreneurship
• Master of Business Administration: Marketing
• MA Luxury Brand Management
• MSc Digital Marketing & Data Analytics

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

How will it work? Because these degree courses already cover some of the content in CIM modules, students will be exempt from taking those assessments as part of their CIM qualification, saving them time and money.  Recently graduated alumni from these programmes are also eligible to gain CIM qualifications.

The accreditation means that students and alumni will be given the opportunity to gain professional qualifications with CIM which are highly sought after by employers. It also means that CIM content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing and business career.

Maureen Wincott, Head of Learning Partnerships at CIM, said: “We are delighted to announce our partnership with RichmondAmerican University London. Some of their students now only need to pass one module to complete the CIM Certificate in Professional Marketing or Professional Digital Marketing or two modules to complete the CIM Diploma in Professional Marketing or Professional Digital Marketing. This will help students kick-start their marketing careers and fast-track their development.  We look forward to continuing to work closely with RichmondAmerican University London to help students achieve their professional goals and gain the recognition that is valuable with employers in the marketing and business industries.”

See for more information.

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The trip, which was funded by CEG, began in Nanchang with a visit to the CEG headquarters where the team from RichmondAmerican University London met with the CEG Co-Chairman, CEO, CFO and senior leaders for discussions related to our strategic partnership.  These included an exchange of ideas to strengthen the partnership, including summer school, training programmes, student recruitment, academic development and 3+M (three year degree and one year Masters) programmes.

From there, the team has travelled to a number of leading universities in the CEG portfolio around China, including:

• Jiangxi University of Technology (JXUT), Nanchang
• Yantai Institute of Science and Technology (YIST), Yantai
• Chongqing Institute of Foreign Studies (CIFS)
• Guangdong Baiyun University
• Guangzhou College of Applied Science and Technology (GCAST)

Some of the highlights have included a presentation of QAA certification to the Chongqing Institute of Foreign Studies (CIFS) by President Phil Deans. The RAUL team also participated in an English language workshop with students from the Institute on the topic of ‘Cooking in Britain Today’. By ‘seeking truth from facts’ the group concluded that cooking in China is often superior.

At Guangzhou Vocational and Technical University of Science and Technology, which is not part of CEG, the University signed a mutual agreement on a 3+M programme partnership and took part in a Q&A with students.

President Phil Deans made the following statement on his return, “This mission was invaluable in deepening and strengthening our relationship with CEG. The warmth, hospitality and friendship we encountered from our Chinese partners was remarkable and at times overwhelming.  We all learned a great deal about how to do business in China, and have made friendships which will endure for many years to come. We have drawn up a list of projects that the various CEG institutions are keen to pursue, which we expect to include further opportunities for faculty and staff to visit China.  We have returned from China confident in CEG’s long-term commitment to 51����.”

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Entitled, ‘A beginner’s guide to Corporate Sustainability‘, this session is the third and last one for the current academic year in the series of training events run by RichmondBusiness School which will look at basic knowledge, jargon and business approach to sustainability.

The session will be led by Inma Ramos, Associate Professor in Management, Business and Law, who has been teaching corporate sustainability for the past five years and is sustainability-accredited by GRI (Global Reporting Initiative) and SASB (now part of IFRS).

Tickets are only required if you attend in person. Register to attend in person.

If you book a ticket and are unable to attend please let us know.

To join for free online via Teams please see following details:

Meeting ID: 363 417 239 99

Passcode: F5EQmW

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Companies with more than 250 employees have to publish an annual gender pay gap report which measures differences between the average (mean and medium) earnings of men and women who work at the University. RichmondAmerican University London employed a total of 211 employees as at 5 April 2023, with 45 per cent of employees being male and 55 per cent female.

Here are the highlights:

• The mean gender pay gap for the University is 5.55% (2022: 7.43%)
• The median gender pay gap for the University is 5.59% (2022: 12.97%)
• When student workers are excluded from the data, the University’s mean and median pay gaps are effectively zero (-0.49% & 0% respectively)

The University has also increased salaries for the lowest paid employees as it follows the Living Wage Foundation’s London Living Wage rate.

Dean Morley, Director of Human Resources at RichmondAmerican University London, said, “It is encouraging to see that since the last GPG report in 2023, Richmondhas reduced its overall mean pay gap by 1.88% and overall median pay gap by 7.38%. This progress strongly suggests that Richmondis heading in the right direction towards addressing gender pay inequalities at the University.

“Despite our relatively good results, we remain committed to reducing the gender pay gap through working with both faculty and staff during the recruitment and promotion of employees. We also use salary data from the UK Higher Education sector survey to inform decisions relating to salaries and benefits. Longer term we are also developing salary frameworks, clearer promotion criteria, and evidence-based gender monitoring. We will continue to seek to identify and address any barriers to gender equality.”

What is the gender pay gap?

The gender pay gap is the difference between the average hourly earnings of a company’s male and female employees. When talking about the gender pay gap the median figure tends to be used rather than the mean.

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The Hanbok and Hanji workshop included professional models from Korea who were wearing a Hanbok (traditional Korean attire) while in the Hanji workshop, students, staff and visitors learned the art of making traditional Korean paper art.

A selection of Korean desserts were also on offer to make everyone’s day even sweeter.

Thank you to all those who organized this wonderful event and to all the participants.

If you’d like to continue the Korean cultural experience, check out the Korean language courses on offer with the London Sejong Institute.

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It is all taking place on Monday 15 April, 4:30-5:30pm in the University’s reception area, Chiswick Park campus, 566 Chiswick High Road, London W4 5AN.

Here are some of the senior projects that will be presented:

Oliver Dingley, a senior majoring in international business, is conducting qualitative research to explore how global companies use a lean Japanese management style across various sectors.

Maja Fredriksson, a senior majoring in international business, is conducting exploratory research on people’s perception of awarded sustainable businesses across social media to understand how sustainability indices’ qualifications are communicated through to the public.

Bella Hoffman, a senior majoring in fashion management & marketing, is conducting qualitative research to explore how TikTok fashion trends influence Generation Z’s consumer attitudes.

Pratik Patel, a senior majoring in international business, is conducting qualitative research to understand employee perceptions of sustainability in the UK hospitality sector.

Krishank Walia, a senior majoring in entrepreneurship, is exploring two entrepreneurial ecosystems in different parts of the world, Silicon Valley and South-East Asia. 

We look forward to seeing you there!

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Throughout the year we give our prospective students the opportunity to speak to our staff, have a virtual tour and ask questions at our Open Days.

It’s all taking place online on Wednesday, 10 April 2024, from 5:00 to 7:00pm BST.

Why not join us? Register .

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Three diplomats from the Bahamas, Tonga, and Canada gave a talk to our students on how to get a foot in the door with UN careers and outlined different international opportunities and pathways to our students.

We’d like to say a massive thank you to the IMO for their time and look forward to continuing our partnership with them. Our students really enjoyed the visit and we look forward to organising more joint initiatives, including a visit to our Richmondcampus this week.

If any students are interested in doing an internship see here for more details.

Our Internships team would also really welcome approaches from organisations who are interested in our students doing an internship with them.  Contact us here.

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